Fred Reichheld organizes and moderates a series of CEO Roundtable discussions for
leaders of organizations that have earned the highest level of loyalty in
their respective industry sectors. This provides a unique networking and
learning opportunity for CEOs who are committed to responsible leadership, who see
financial success as a reward for serving customers and employees well—not as the primary end
of business, and who feel a duty of stewardship to their institution which does
not end with the maximization of shareholder value.
Loyalty leader companies and their management practices represent a precious
asset, which is not well understood by the broader business community. These
sessions help to clarify the leadership strategies and practices that continue
to build loyalty in today's hyper-competitive world. Participants share a
common mission, a common set of values and ethical standards, and a common
ambition for their organization.
Given the enormous confusion around the relevance of loyalty in
today's world, these forums have helped clarify the new rules for building loyalty in
the age of the Internet. Leaders have much to share and teach each other—and much to
teach the broader business community about the power of loyalty and
The CEOs select the topics of discussion and host the sessions at their
headquarters on a rotating basis.
List of topics and trends Fred Reichheld can discuss:
- Why Loyalty Leaders grow revenue at twice the rate of their competitors
- How each negative customer comment neutralizes from three to ten positive NPS points
- How to fix the "delivery gap": Why 80% of companies believe they deliver superior customer service, while only 8% of customers agree
- How a company's "promoters" account for 80 — 90% of positive referrals
- How the airline industry's notorious "loyalty" programs are causing more harm than good to the bottom-line
- Who the Loyalty Leaders are and how they can teach the average company about loyalty?
- Why 80% of the world's top 2000 firms failed to achieve a modest 5% real annual growth in sales over the past decade
- Why the average firm loses 50% of its customers in less than four years
- How the NPS rating is
changing the way companies are accounting for "good
profits" and long-term growth
To arrange a speaking engagement with Fred Reichheld, please contact: firstname.lastname@example.org